When projects involve complex lifting operations, compliance requirements, and tight deadlines, customers need more than equipment. They need experienced people who understand their business, respond quickly when problems arise, and build relationships that last.
At HSS: The Hire Service Company, Eve Tyson has built her career around exactly that. Now Head of Lifting Sales, she combines technical understanding with a people-first approach, helping customers navigate some of the most demanding projects while leading one of the company's specialist divisions.
Tyson joined the business in December 2021, towards the end of the COVID-19 pandemic. She initially joined as a Project Manager, supporting one of the company's largest lifting accounts while managing a Hire Desk team alongside the Sales Director. It was a role that provided an opportunity to develop closer trusted relationships with customers while gaining a deeper understanding of the operational side of the business.
Tyson's progression through the business reflects the trust she has built with both customers and colleagues. After joining as Project Manager, she gradually took on greater responsibility, becoming increasingly involved with customers before being promoted to Key Account Manager, where she assumed full responsibility for one of HSS: The Hire Service Company's largest lifting accounts while continuing to lead the Hire Desk. As that relationship developed, she was asked to take on a second major national account, broadening both her commercial responsibilities and her influence within the division.
When HSS: The Hire Service Company was established following the business restructure, she was invited to lead the newly formed lifting sales function as Head of Lifting Sales, recognising both her customer relationships and her understanding of the specialist lifting market.
Today, Tyson manages a team of seven within the Hire Desk alongside a Key Account Manager, while remaining closely involved with the company's largest lifting customers.
Her responsibilities extend well beyond sales. She works closely with suppliers and manufacturers, supports business development, manages key customer relationships, and oversees asset management programmes that involve maintaining customers' owned lifting equipment, monitoring compliance, reporting on equipment locations, and ensuring assets remain available when required. Alongside managing existing customer relationships, she works closely with Key Account Manager Elliot to develop new business opportunities, build relationships with prospective customers, raise the profile of HSS: The Hire Service Company across the wider lifting industry, and support the continued growth of the lifting division.
Working alongside Lee Wiles, who leads the operational side of the lifting division, Tyson also helps identify opportunities to introduce new products and services based on customer requirements.
It is a role that combines commercial responsibility with operational understanding, ensuring customers receive not only the right equipment, but also the advice, responsiveness and ongoing support needed to keep projects moving.
Throughout her career at HSS: The Hire Service Company, Tyson has focused on developing long-term customer relationships.
Over the past few years, she has built strong connections with senior managers across her customer base, creating trusted relationships where customers know they can speak directly to someone who understands both their business and their projects.
"I know they can come to me if they've got a problem," she explains.
For Tyson, one of the most rewarding parts of the role is seeing complex projects successfully delivered and knowing that her team has helped customers achieve the outcome they needed.
That relationship-driven approach closely reflects the wider direction of HSS: The Hire Service Company, where direct communication and accountability continue to shape how the business supports its customers.
"The company really is people dealing with people," she says.
She believes customers value being able to speak directly to experienced people who understand their requirements rather than navigating complex processes. Alongside that personal approach, she points to the depth of technical expertise across the business, with highly skilled service technicians and experienced specialists supporting customers throughout the hire process.
That combination of experience, trusted relationships, and practical problem-solving is becoming increasingly important as HSS: The Hire Service Company continues to establish its identity as an independent business.
As HSS: The Hire Service Company continues to grow as an independent business, people like Eve Tyson are helping shape its future by combining specialist expertise with the kind of personal service that has always been at the heart of successful equipment hire.
To find out how HSS: The Hire Service Company supports specialist lifting projects across the UK, or to discuss your lifting requirements with Eve Tyson and the team, contact us.