---
title: How Is New Talent Shaping This Tool Hire Company?
description: Discover how new talent is helping this tool hire company evolve, bringing fresh ideas and skills while building on the experience of established teams.
image: https://blog.thehireservicecompany.com/hubfs/The%20Next%20Generation-How%20New%20Talent%20Is%20Helping%20Shape%20The%20Future%20Of%20HSS-The%20Hire%20Service%20Company.jpg
---

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HSS: The Hire Service Company

# The Next Generation: How New Talent Is Helping Shape The Future Of HSS: The Hire Service Company

![The Hire Service Company](https://7528315.fs1.hubspotusercontent-na1.net/hub/7528315/hubfs/raw_assets/public/mV0_d-cms-elevate-theme_hubspot/elevate/images/avatar-placeholder.jpg?width=48&height=48&name=avatar-placeholder.jpg)

 The Hire Service Company

14 August 2026

As HSS: The Hire Service Company continues to establish itself as an independent business, much of the focus has naturally been on new systems, new ways of working and the [transition away from its previous PLC structure](https://blog.thehireservicecompany.com/what-happened-the-hire-service-company). Those changes have been important, but they are only part of the story.

The other part is the people helping drive that change forward.

Alongside colleagues whose experience stretches back decades, a new generation of employees is bringing fresh ideas, different perspectives and the ambition to help shape the future of HSS: The Hire Service Company as an independent [tool hire company](https://www.thehireservicecompany.com/). Rather than replacing the knowledge that already exists, they are building on it, helping the business modernise while staying true to its philosophy of "people dealing with people".

One of those people is Regional Support Manager Sophie Newport.

Having joined HSS: The Hire Service Company in November 2024, Newport arrived at one of the most significant moments in the company's history. While some people may have viewed a business undergoing major change as a risk, she saw it as an opportunity.

"I knew the company was going to be going through a shift," she explains. "It was one of those opportunities that can be quite daunting, but you know you're going to learn a lot from it. I wanted to step up in my career, and this felt like the right place to do that."

## Fresh Ideas Built On Strong Foundations

Before joining HSS: The Hire Service Company, Newport had already gained experience within the hire industry, working for larger national businesses. That gave her a different perspective, but what stood out most when she joined THSC was the culture.

"I think they're quite old school in their culture, but in a good way," she says. "Jon's making a real effort to make it a more progressive company."

"There are people here who have been with the [company for 30 years](https://blog.thehireservicecompany.com/jon-overman-the-hire-service-company). A company has to be doing something right for people to stay that long."

For Newport, that combination of long-serving experience and fresh thinking is one of the company's greatest strengths. The knowledge built by experienced colleagues provides a strong foundation, while newer employees bring different ideas, different career backgrounds and a willingness to question established ways of working where improvements can be made.

"I think it's ambition," she says when asked what younger employees are bringing into the business. "We're getting people in who are ambitious, but we're also making sure we look after that ambition and take it further as well."

She believes diversity of experience is equally important.

"Everyone's come from different backgrounds. If everyone has exactly the same background, you're not going to get something fresh."

Rather than seeing newer employees as replacing experienced colleagues, Newport believes both groups strengthen one another.

"We're quite a mixed bag, which is great because it means you get both perspectives from either the older side of the company that have been around for a long time versus the newbies that are coming in fresh-faced and willing to learn the ropes."

## Helping The Business Through Change

As Regional Support Manager, Newport oversees seven branches across the South East while managing relationships with merchant partner Alsford.

Her role is centred on supporting branch teams, strengthening relationships with merchant partners and ensuring both businesses continue working effectively together. However, joining during the company's transition also meant helping people adapt to significant operational change.

One of the achievements Newport is most proud of has been supporting colleagues through that period, helping teams become confident with new systems while recognising that change affects everyone differently.

"People don't like change," she says. "Some people really want to throw themselves into it, and then you've got other people in the team that have been using the same system for 30 years."

Supporting colleagues through that process required patience, communication and adapting the way training was delivered to suit different people. For Newport, helping the team navigate that change successfully has been one of the defining experiences of her first months with the company.

## Modern Thinking Without Losing The Personal Touch

Although technology and new processes continue to play an important role in the company's future, Newport believes the biggest difference following the transition has been a renewed focus on people.

"The philosophy of people dealing with people," she says, "people want to know that they can ring somebody, know who's going to be on the end of the phone, and know that they're going to be able to sort that problem for them."

She believes that personal approach is what differentiates HSS: The Hire Service Company.

"There's plenty of other companies around that can hire you out some tools, but what we're offering is actually more than that, and it's that personality behind it that I think is really important."

For Newport, the company's future is not about choosing between technology and relationships. It is about using modern tools where they genuinely improve the customer experience while ensuring people remain at the centre of every interaction.

## Developing The Next Generation

Helping young people progress is something Newport is passionate about both within HSS: The Hire Service Company and across the wider hire industry.

Internally, she highlights the company's Rising Stars programme, which identifies employees with potential and helps them develop the skills and confidence needed for future leadership roles.

"The idea is to progress people that you've got in the company," she explains. "There's no point in investing in people if you don't want them to progress."

She believes supporting employees at the right time can make a significant difference.

"It can really make or break someone. They might be absolutely fantastic, but if that support's not there when they need it, then that confidence goes."

Outside the business, Newport is also helping establish the HAE Young Hirers Committee, which aims to encourage more young people into the hire industry while ensuring the experience of long-serving professionals is passed on before they retire.

"There are some really great people who are going to be retiring, and it's important that we get that knowledge so we can learn from it and move it forward."

## Looking Ahead

For Newport, the future of HSS: The Hire Service Company will not be defined solely by operational change or new technology. It will be shaped by the people who embrace change while respecting the experience that has built the business over many years.

She believes the company's willingness to give people opportunities is one of its greatest strengths.

"I think it's a place that you can very much make your own," she says. "They're willing to give you a chance."

 As HSS: The Hire Service Company continues to build its future as an independent [tool hire company](https://www.thehireservicecompany.com/), the next generation is already playing an important role. By bringing fresh perspectives, embracing change and learning from colleagues with decades of experience, they are helping ensure the company evolves without losing the personal service and trusted relationships that have always set it apart.

To find out more about HSS: The Hire Service Company and the people helping shape its future, visit[https://www.thehireservicecompany.com/contact](https://www.thehireservicecompany.com/contact).

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### [![Eve Tyson building trusted relationships with a customer at The Hire Service Company.](https://blog.thehireservicecompany.com/hs-fs/hubfs/Eve%20Tyson-Building%20Relationships%20That%20Strengthen%20HSS-The%20Hire%20Service%20Company.jpg?width=1920&height=1280&name=Eve%20Tyson-Building%20Relationships%20That%20Strengthen%20HSS-The%20Hire%20Service%20Company.jpg) HSS: The Hire Service Company Hire Equipment Eve Tyson: How Trusted Relationships Strengthen HSS and Its Service](https://blog.thehireservicecompany.com/eve-tyson-trusted-relationships-hss-hire)

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